6 Aspects of Digital Marketing No Entrepreneur Can Afford to Ignore
Thanks to an always-evolving landscape and the nearly limitless availability of engagement resources, it feels like marketing gets more difficult with each passing year. This wealth of options, in...
View Article10 Affordable Marketing Tactics for Your Restaurant in 2020
Living with distancing regulations due to COVID-19 has become a new normal for many of us. While entrepreneurs and consumers alike, continue to adapt and navigate these new conditions, some business...
View ArticleThe Difference Between MVP and MLP Explained
The lack of market need is the main reason why most startups fail. Business owners invest a lot into building a good product, marketing it properly, and onboarding a solid team. But what if there’s no...
View Article5 Effective Ways for Startups to Lower Customer Acquisition Costs
Having an excellent product and demand for that product is one thing. But being able to monetize customers and acquire those customers at a low enough cost is quite another. It’s not enough that your...
View ArticleHow to Identify and Create Content That Resonates With Your Customers
As a business, the content you put out is your most significant opportunity for showcasing your value and resonating with your customers. As such, it is essential to have content that appeals to these...
View ArticleHow to Design, Launch and Automate a Referral Program for Your Business
You’ve probably heard of referral marketing, but have you ever tried it before? If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog...
View ArticleHow to Repurpose Content to Make the Most of Your Marketing Efforts
Creating content is time-consuming. It requires teams to be constantly involved in finding new ideas, researching, and creating content from scratch. But do you really need to go through this process...
View ArticleWhat is Personalized Marketing? Learn How to Connect With Customers
The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized...
View ArticleHow to Use Video to Promote Your Small Business
Using videos to promote your business can be effective if you follow a few simple rules and stay focused on showing—not telling—what the benefit of your product to your customers is. With a small...
View ArticleIs Your Marketing Plan Aligned With Your Branding Goals?
When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. Nearly every business owner has goals, but how you define and carry them out often makes the...
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