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6 Aspects of Digital Marketing No Entrepreneur Can Afford to Ignore

Thanks to an always-evolving landscape and the nearly limitless availability of engagement resources, it feels like marketing gets more difficult with each passing year. This wealth of options, in...

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10 Affordable Marketing Tactics for Your Restaurant in 2020

Living with distancing regulations due to COVID-19 has become a new normal for many of us. While entrepreneurs and consumers alike, continue to adapt and navigate these new conditions, some business...

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The Difference Between MVP and MLP Explained

The lack of market need is the main reason why most startups fail. Business owners invest a lot into building a good product, marketing it properly, and onboarding a solid team. But what if there’s no...

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5 Effective Ways for Startups to Lower Customer Acquisition Costs

Having an excellent product and demand for that product is one thing. But being able to monetize customers and acquire those customers at a low enough cost is quite another. It’s not enough that your...

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How to Identify and Create Content That Resonates With Your Customers

As a business, the content you put out is your most significant opportunity for showcasing your value and resonating with your customers. As such, it is essential to have content that appeals to these...

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How to Design, Launch and Automate a Referral Program for Your Business

You’ve probably heard of referral marketing, but have you ever tried it before? If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. In this blog...

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How to Repurpose Content to Make the Most of Your Marketing Efforts

Creating content is time-consuming. It requires teams to be constantly involved in finding new ideas, researching, and creating content from scratch. But do you really need to go through this process...

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What is Personalized Marketing? Learn How to Connect With Customers

The world grows more impersonal by the day, and people crave being more than just another number in the customer queue. During the last few years, marketers have turned toward more personalized...

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How to Use Video to Promote Your Small Business

Using videos to promote your business can be effective if you follow a few simple rules and stay focused on showing—not telling—what the benefit of your product to your customers is.  With a small...

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Is Your Marketing Plan Aligned With Your Branding Goals?

When your marketing plan aligns with your branding goals, your company becomes memorable to the masses. Nearly every business owner has goals, but how you define and carry them out often makes the...

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